The group ledgerHow a group of small agencies is actually run.

Operating notes from running several small agencies at once: how the brands divide the work, what is shared and what is not, and the decisions that only show up when you own more than one.

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Structure3 min read

What the VALORAE brands share, and what they deliberately do not

Five agencies, one owner, one back office. What is actually shared between them, what is kept separate on purpose, and why the separation costs money but is worth it.

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